L’influence de la forme du packaging sur la mémorisation du nom de marque chez les enfants de 7 à 12 ans: Une étude expérimentale

Nora Bezaz ()
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Nora Bezaz: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne

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Date: 2016-05-17
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Published in 32ème Congrès International de l’Association Française du Marketing, May 2016, Lyon, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02171449

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