Are users the next entrepreneurs ?

Thierry Burger-Helmchen and Claude Guittard ()
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Claude Guittard: BETA - Bureau d'Économie Théorique et Appliquée - INRA - Institut National de la Recherche Agronomique - UNISTRA - Université de Strasbourg - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique

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Abstract: Knowledge based-entrepreneurial firms struggle to survive because they must be simultaneously entrepreneurial on several dimensions. Can those firms rely on users to achieve sufficient efficiency in some entrepreneurial dimensions? To answer this question we drew on the entrepreneurial theories of the firm and on the users/innovator literature. In this work we present the plural entrepreneurship framework and then with a longitudinal case study of a mobile phone video-game firm which relies on users to improve their games we show that the user can significantly enhance the efficiency of the innovation of the firm. We also show that the other important dimensions of the firm behavior (organization, business model) can be significantly improved by the implication of users.

Keywords: Plural entrepreneurship; Management of innovation; Video-game case study (search for similar items in EconPapers)
Date: 2008-06
Note: View the original document on HAL open archive server: https://hal.science/hal-02189762v1
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Citations: View citations in EconPapers (2)

Published in International Journal of Entrepreneurship and Innovation Management, 2008, 6 (6), pp.57-74

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