Digital, the Grail quest? An overview of paradoxes between the digitalization in retail and the local food shopping

Le digital, la recherche du Graal ? Mise en perspective de paradoxes entre la digitalisation du commerce de détail et le magasinage de produits alimentaires locaux

Fabien Rogeon (), Aurélia Michaud-Trévinal () and Isabelle Collin-Lachaud ()
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Fabien Rogeon: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, ULR - La Rochelle Université
Aurélia Michaud-Trévinal: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, ULR - La Rochelle Université
Isabelle Collin-Lachaud: LSMRC - Lille School of Management Research Center - ULR 4112 - SKEMA Business School - Université de Lille, Université de Lille

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Abstract: Digitalization seems to be a "mantra" that retailers must follow. This positive outlook is not questioned by practitioners and academics. Building on a literature review on digitalization and local food, we reveal how this retailing trend can be source of paradoxes for consumers, and how these paradoxes are accentuated for local food shopping. Besides, as local foods are the subject of a muddled set of meanings for consumers, we contribute to the literature by providing a light of the concept of "local".

Keywords: Local food; shopping; customer journey; value; digitalization; magasinage; valeur; parcours client; digitalisation; Produit alimentaire local (search for similar items in EconPapers)
Date: 2019-10-11
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Published in 22ème Colloque Etienne Thil 2019, Oct 2019, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02298469

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