Les objets connectés peuvent-ils susciter une résistance de la part des consommateurs ? Une étude netnographique

Inès Chouk and Zied Mani ()
Additional contact information
Inès Chouk: THEMA - Théorie économique, modélisation et applications - UCP - Université de Cergy Pontoise - Université Paris-Seine - CNRS - Centre National de la Recherche Scientifique
Zied Mani: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes

Post-Print from HAL

Abstract: Can smart and connected products generate consumer resistance? A netnographic approach This study focuses on consumers' resistance to smart and connected things through their discourses on the web. It provides insights into the barriers to their use and the factors that may hamper their growth. The netnographic study identifies three types of resistance factors : system-related factors, smart and connected things-related factors, and consumer-related factors. Moreover, it highlights two expressions of resistance : the "conspiracy" discourse and the "rational" discourse.

Keywords: smart and connected things; resistance; Internet; Internet of things; netnography; discourse.; objets connectés; résistance; Internet des objets; netnographie; discours. (search for similar items in EconPapers)
Date: 2017-01-23
References: Add references at CitEc
Citations:

Published in Décisions Marketing, 2017, 84, pp.19-41. ⟨10.7193/DM.084.19.41⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02308568

DOI: 10.7193/DM.084.19.41

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().