Co-creation with consumers: a new approach of connected health promotion

Patricia Gurviez and Madeleine Besson ()
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Patricia Gurviez: GENIAL - Ingénierie, Procédés, Aliments - INRA - Institut National de la Recherche Agronomique - AgroParisTech
Madeleine Besson: LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Abstract: The negative consequences of the global obesity epidemic are now well known (WHO 2016). We are trying to understand how to design a weight loss device connected with consumers so that to improve its efficiency. Our research confirms the value of the SDT framework to understand consumer motivations for weight loss. We find that less educated participants with less familiarity with information technology are more wary of the risks associated with digital devices. French consumers are vigilant about the use that can be made of their personal data and wish to obtain guarantees on this aspect. Methodologically, the playful approach we used with supports such as post-it, paperboards, etc. was clearly focused on the collective construction of functionalities for an "ideal" connected object and favoured the pooling of "insights", with less efficiency, however, for the less educated.

Keywords: Health promotion; Transformative Service Research; Self-determination theory; Co-creation; Digital devices (search for similar items in EconPapers)
Date: 2019-10-01
Note: View the original document on HAL open archive server: https://hal.science/hal-02308718v1
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Published in North American Social Marketing Conference, Oct 2019, Ottawa, Canada

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02308718

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