Big Data et marketing prédictif. Vers un « consommateur nu » ?

Jean-Luc Giannelloni () and Emmanuelle Le Nagard ()
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Jean-Luc Giannelloni: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Emmanuelle Le Nagard: ESSEC Business School

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Date: 2016-06-24
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Published in Décisions Marketing, 2016, 82, pp.5-15. ⟨10.7193/DM.082.05.15⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02309388

DOI: 10.7193/DM.082.05.15

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