"Ce n'est que du marketing"!

Emmanuelle Le Nagard () and Jean-Luc Giannelloni ()
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Emmanuelle Le Nagard: ESSEC Business School
Jean-Luc Giannelloni: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Date: 2016-03-25
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Published in Décisions Marketing, 2016, 81, pp.5-8. ⟨10.7193/DM.081.05.08⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02309499

DOI: 10.7193/DM.081.05.08

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