Entre logique privée et logique collective: mieux cerner l’utilisation de l’information environnementale par le consommateur

Agnès François-Lecompte () and Laurent Bertrandias ()
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Agnès François-Lecompte: IREA - Institut de Recherche sur les Entreprises et les Administrations - UBS - Université de Bretagne Sud
Laurent Bertrandias: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique, LGCO - Laboratoire Gouvernance et Contrôle Organisationnel - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse, IUT Paul Sabatier - Institut Universitaire de Technologie - Paul Sabatier - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse

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Abstract: Between private and collective logic: toward a better understanding of consumers' use of environmental informationTo date, the most successful environmental labels mix implicitly private benefits and collective benefits. Theefficiency of labeling formats that only gives an evaluation of the environmental impact is uncertain. This articlefocuses on how consumers evaluate a multi-indicator environmental label. The research is based on 434 face-to-face consumer interviews about the development of an environmental labeling system for restaurants. Thefindings confirm that consumers attach much more importance to environmental indicators that can be associatedwith private rather than purely collective benefits. Several implications for environmental labeling developmentemerge from these results.

Keywords: environmental labeling; ecolabelling; consumer behavior.; étiquette environnementale; affichage environnemental; comportement du consommateur (search for similar items in EconPapers)
Date: 2016-03-25
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Published in Décisions Marketing, 2016, 81, pp.115-130. ⟨10.7193/DM.081.115.130⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02309526

DOI: 10.7193/DM.081.115.130

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