Marketing et consommation raisonnée: une antinomie ?

Jean-Luc Giannelloni () and Elisabeth Tissier-Desbordes
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Jean-Luc Giannelloni: UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Elisabeth Tissier-Desbordes: ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris

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Date: 2015-03
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Published in Décisions Marketing, 2015, 77, pp.5-12. ⟨10.7193/DM.077.05.12⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02310626

DOI: 10.7193/DM.077.05.12

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