Partnering with the unfamiliar: lessons from the case of Renault and Nissan

Harry Korine, Kazuhiro Asakawa and Pierre-Yves Gomez ()
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Harry Korine: London Business School, EM - EMLyon Business School
Kazuhiro Asakawa: Keiō Gijuku Daigaku = Keio University [Tokyo]
Pierre-Yves Gomez: EM - EMLyon Business School

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Abstract: Companies are increasingly forming alliances with unfamiliar, often even unlikely, partners in the search for greater geographic coverage and complementary skills. How can such odd couples effectively co-operate in practice? They can – if they put the formation of a successful alliance at the centre of their strategies.

Date: 2002-06-01
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Published in Business Strategy Review, 2002, 13 (2), 41-50 p. ⟨10.1111/1467-8616.00209⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02311723

DOI: 10.1111/1467-8616.00209

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