Organizational antecedents to and consequences of service business orientations in manufacturing companies

Michael Antioco, Rudy Moenaert, Adam Lindgreen and Martin Wetzels
Additional contact information
Michael Antioco: IÉSEG School Of Management [Puteaux]
Rudy Moenaert: Tilburg University [Tilburg] - Netspar
Adam Lindgreen: HUBS - Hull University Business School - University of Hull [United Kingdom]
Martin Wetzels: Maastricht University [Maastricht]

Post-Print from HAL

Abstract: The article discusses the service orientations of manufacturing companies, examining the impact on relative product sales and service volumes of service in support of clients' actions (SSC) and service in support of the product (SSP). Relative product sales are leveraged by SSC, the authors indicate, while SSP creates service volume. Other topics include the effects of organizational parameters, the deployment of organizational resources, and the manner in which organizational support influences service business orientations

Date: 2008-09-01
References: Add references at CitEc
Citations: View citations in EconPapers (38)

Published in JAMS, Journal of the Academy of Marketing Science, 2008, 36 (3), 337-358 p. ⟨10.1007/s11747-008-0085-1⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02312526

DOI: 10.1007/s11747-008-0085-1

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().