Contemporary Marketing Practice: A research Agenda and Preliminary Findings

Adam Lindgreen, Michael Antioco and Michael Beverland
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Adam Lindgreen: TU/e - Eindhoven University of Technology [Eindhoven]
Michael Antioco: TU/e - Eindhoven University of Technology [Eindhoven]
Michael Beverland: Monash university

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Date: 2003-01-01
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Published in International journal of customer relationship management, 2003, 6 (1), pp.51-72 P

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