Cracking the Code of Mass Customization

Fabrizio Salvador, de Holan Pablo Martin and Franck Piller
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Fabrizio Salvador: EM - EMLyon Business School

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Abstract: Most companies can benefit from mass customization, yet few do. The key is to think of it as a process for aligning a business with its customers' needs.

Date: 2009-07-01
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Published in MIT Sloan Management Review, 2009, 50 (3), pp.71-78 P

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02312930

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