It's All in Your Head: Why We Need Neuroentrepreneurship
de Holan Pablo Martin
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de Holan Pablo Martin: EM - EMLyon Business School
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Abstract:
In this article, we argue that entrepreneurship researchers would benefit from incorporating methods and technologies from the neurosciences. Many of the phenomena studied in entrepreneurship scholarship invoke the mind of the entrepreneur, and these can be best understood with the emerging technologies used to understand the brain and its works, particularly those that study entrepreneurial cognition and emotion.
Date: 2014-01-01
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Published in Journal of Management Inquiry, 2014, 23 (1), pp.93-97 P
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02313034
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