L'enracinement dans les cultures régionales pour créer des marques fortes

Delphine Dion (), Eric Rémy () and Lionel Sitz ()
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Delphine Dion: ESSEC Business School
Eric Rémy: IAE Rouen - Institut d'Administration des Entreprises (IAE) - Rouen
Lionel Sitz: EM - EMLyon Business School

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Date: 2016-03-01
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Published in AME, Annales méditerranéennes d'économie, 2016, 3, 79-94 p

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