Les communautés virtuelles des marques Territoire: une approche netnographique de la participation sur les Fan Pages

Cédrine Zumbo-Lebrument ()
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Cédrine Zumbo-Lebrument: ComSocs - Laboratoire Communication et Sociétés - UCA [2017-2020] - Université Clermont Auvergne [2017-2020], CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]

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Keywords: communautés virtuelles de marque; marketing territorial; participation citoyenne; réseaux sociaux numériques (search for similar items in EconPapers)
Date: 2019-12-31
Note: View the original document on HAL open archive server: https://hal.science/hal-02328178
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Published in Revue du marketing territorial, 2019

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