La participation numérique des citoyens aux communautés virtuelles des marques de territoire: une approche exploratoire des contenus échangés sur Facebook

Cédrine Zumbo-Lebrument ()
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Cédrine Zumbo-Lebrument: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020], ComSocs - Laboratoire Communication et Sociétés - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]

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Date: 2016-05-02
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Published in Colloque AIRMAP, May 2016, Poitiers, France

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