Les managers publics face aux défis de la participation des parties prenantes d’une marque de territoire: le cas de la marque Auvergne Nouveau Monde

Cédrine Zumbo-Lebrument ()
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Cédrine Zumbo-Lebrument: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020], ComSocs - Laboratoire Communication et Sociétés - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]

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Date: 2017-02-23
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Published in Symposium Ciffop, Nouvelles réalités humaines des administrations et organisations publiques, Feb 2017, Paris, France

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