La RSE, un catalyseur d'innovations au service de la « vision » stratégique

Anne Albert-Cromarias () and Alexandre Asselineau ()
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Anne Albert-Cromarias: CRCGM - Centre de Recherche Clermontois en Gestion et Management - UdA - Université d'Auvergne - Clermont-Ferrand I - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand
Alexandre Asselineau: BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne

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Abstract: This paper examines three SMEs in the sector of "functional foods" that combine their skills in order to create natural and effective health solutions while fully respecting the environment. The first results show the decisive role of the strategic vision of the leader, who considers the company as a "tool" in the service of economic, social and territorial development. CSR appears as a set of basic beliefs guiding strategic reflections. It directs the company towards innovative approaches, initiating a virtuous spiral collective development and thus appears as a catalyst for innovation.

Keywords: Value creation; Strategic vision; Innovation; Sustainable development; CSR; Vision stratégique; Création de valeur; Développement durable; RSE (search for similar items in EconPapers)
Date: 2011
Note: View the original document on HAL open archive server: https://hal.science/hal-02364177v1
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Published in La Revue des Sciences de Gestion, 2011

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