The challenges of sustainable distribution channels in rural areas: The importance of the leader

Difficultés des canaux de distribution alimentaire en territoire rural: l’importance du leader

Virginie Noireaux () and Patrick Ralet ()
Additional contact information
Virginie Noireaux: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]
Patrick Ralet: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]

Post-Print from HAL

Abstract: Challenge of sustainable distribution channels in rural areas: the importance of the leader The objective of our work is to explain, from the leader's perspective in food distribution channels for remote rural areas, the existing barriers to efficient and sustainable solutions. The analysis of Caplog, a working group of distribution actors in the Massif Central, has enabled us to analyse in a qualitative and exploratory way the attributes of the leader. If the members share the vision of the canal and marketing expertise, the logistical expertise and legitimacy of the leader remain a hindrance to the sustainability of the proposed solutions. We conclude on the skills that actors should acquire to position themselves as true leaders of competitive channels.

Keywords: Distribution; leader; rural areas; food organization 2; distribution; food organization (search for similar items in EconPapers)
Date: 2019-09-30
Note: View the original document on HAL open archive server: https://hal.science/hal-02372343
References: Add references at CitEc
Citations:

Published in Économie rurale, 2019, 369, pp.21-39. ⟨10.4000/economierurale.6918⟩

Downloads: (external link)
https://hal.science/hal-02372343/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02372343

DOI: 10.4000/economierurale.6918

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().