Digital business models, personal data and the performances of websites

Modèle d'affaires numériques, données personnelles et sites web: une évaluation empirique

Grazia Cecere () and Fabrice Rochelandet
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Grazia Cecere: IMT-BS - DEFI - Département Droit, Économie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], ADIS - Analyse des Dynamiques Industrielles et Sociales - UP11 - Université Paris-Sud - Paris 11 - Département d'Economie
Fabrice Rochelandet: Université Sorbonne Nouvelle - Paris 3

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Abstract: In order to evaluate privacy regulation, the firms' strategy is one of the key variables.What drive firms to protecttheir consumers' privacy? Our objective is to measure the effect of digital business models and degree of intrusiveness on the performance of websites. Firstly, the article analyses the correlation between the features of the business models and their intrusiveness. Second, it analyses the effect of both digital business models and theirs degree of intrusiveness on the websites'audience.

Date: 2012-05
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Published in Revue Française de Gestion, 2012, 38 (224), pp.111 - 124. ⟨10.3166/rfg.224.111-124⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02408601

DOI: 10.3166/rfg.224.111-124

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