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Jamais sans ma tribu ! Modulations de la relation de service en marketing tribal

Bernard Cova
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Bernard Cova: Kedge BS - Kedge Business School

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Keywords: competences; legitimacy; recognition; service relationship; tribe; compétences; légitimité; reconnaissance; relation de service; tribu (search for similar items in EconPapers)
Date: 2019-09-30
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Published in Décisions Marketing, 2019, 95, pp.15-32. ⟨10.7193/DM.095.15.32⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02413949

DOI: 10.7193/DM.095.15.32

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