Comment gérer les paradoxes des « ateliers putois » pour innover: le cas de l’automobile

Yurong Chen () and Carole Donada ()
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Yurong Chen: THU - Tsinghua University [Beijing]
Carole Donada: ESSEC Business School

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Keywords: skunkworks; innovation; paradox; secrecy; marketing role; case studies; paradoxe; secret; rôle du marketing; étude de cas (search for similar items in EconPapers)
Date: 2019-09-30
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Published in Décisions Marketing, 2019, 95, pp.77-98. ⟨10.7193/DM.095.77.98⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02413981

DOI: 10.7193/DM.095.77.98

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