Attractivité Touristique et Logistique Territoriale: Cas d'Etude de la Ville de Marrakech

Ouafae Zerouali Ouariti and El Mehdi Jebrane ()
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Ouafae Zerouali Ouariti: Université Ibn Zohr = Ibn Zohr University [Agadir]
El Mehdi Jebrane: Université Ibn Zohr = Ibn Zohr University [Agadir]

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Abstract: Despite the global competition of the current context, the global economic boom is struggling to recover even though the upswing prospects of the growth cycle. All the indices available to date show a particular gap between the expected performance of the activities and their dynamics. More particularly, the tertiary sector, where there is evidence of a specific monopoly of investment. This situation is generally reflected by the lack of competitiveness of some countries. Moreover, the tourism sector is no exception to this rule either. Indeed, in market economies, tourism is one of the main drivers of development. This sector makes it possible to stimulate growth as soon as a certain number of factors combine to offer a favorable territorial attractiveness to its advancement and expansion. Hence the notion of territory which becomes essential. So much so, that the following problems arise: "how to develop the tourist attractiveness of a destination? And can we contribute in destination attractiveness via transportation and logistics infrastructure development?" Therefore, we have conducted a case study on the city of Marrakech to identify the impact of the development of transport and logistics infrastructure on tourism attractiveness during the last 20 years via the regression analysis univariate linear and the correlation coefficient.

Keywords: Tourism; Logistics; Territory; Attractiveness; Infrastructure; Transportation; Tourisme; Logistique; Territoire; Attractivité territoriale; Transport -- Aspect économique (search for similar items in EconPapers)
Date: 2019-06-11
Note: View the original document on HAL open archive server: https://hal.science/hal-02423773v1
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Published in IOSR Journal of Business and Management, 2019, 21, pp.49 - 58. ⟨10.9790/487X-2106024958⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02423773

DOI: 10.9790/487X-2106024958

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