La conception de soi et la catégorisation des marques: une analyse comparative entre le Maroc et la France

Jean-Marc Decaudin and Jouba Hmaida ()
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Jean-Marc Decaudin: M&CN - Marketing & Communication Networks - Toulouse Business School
Jouba Hmaida: CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour

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Date: 2010-05-06
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Published in 26ème Congrès de l'Association Française du Marketing (AFM), May 2010, Le Mans, France

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