Co-construction de l’expérience touristique Les stratégies des touristes en stations de sport d’hiver

Dominique Kreziak () and Isabelle Frochot
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Dominique Kreziak: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc
Isabelle Frochot: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc

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Abstract: Using the framework of the consumer agency approach, this paper aims at analysing the active role played by tourists in co-constructing their tourism experience. Results of a qualitative study on one hundred tourists in winter ski re- sorts in the French Alps reveal that tourists use agency at various levels. They include the resources provided by the producers in the pursuit of their personal identity and com- munal projects. They develop different strategies in order to achieve goals that they have themselves set, thus actively co-producing their tourism experience. Those results bring some interesting information to guide managerial strategies of tourism actors.

Keywords: tourism experience; co-construction; consu- mer agency; strategies.; tourisme; expérience; straté- gies; agence du consommateur. (search for similar items in EconPapers)
Date: 2011-10
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Citations: View citations in EconPapers (3)

Published in Décisions Marketing, 2011, 64, pp.23-33

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02436783

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