Legacy Writing and the Consumption of Biographic Services

Samuel Guillemot () and Bertrand Urien ()
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Samuel Guillemot: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]
Bertrand Urien: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]

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Abstract: This study focuses on legacy writing and the development of the life-history business (e.g. family ghostwriters and writing workshops). A theoretical model is proposed to study the underlying mental processes that lead the elderly to consume such services. This model was empirically tested on a sample of 392 individuals aged from 60 to 92 years. Results highlighted the following: the role of generativity and death preparation reminiscence on identity preservation issues in later life, the strong desire to contribute to collective memories (i.e., to reach people outside of the family circle), and the social nature of the consumption of services that could be considered as a means to share emotions. The results of this study will lead to a more in-depth understanding of consumer behavior regarding the transmission and preservation of the self at end of life, and may also help service providers to improve their products and services.

Date: 2016-11
Note: View the original document on HAL open archive server: https://hal.univ-brest.fr/hal-02466648v1
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Citations: View citations in EconPapers (3)

Published in Psychology & Marketing, 2016, 33 (11), pp.971-981. ⟨10.1002/mar.20931⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02466648

DOI: 10.1002/mar.20931

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