La perception d’un match de football – Une approche dyadique par la théorie de la valeur

Jérôme Boissel (), Véronique Des Garets () and V. Plichon ()
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Jérôme Boissel: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Véronique Des Garets: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
V. Plichon: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2015
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Published in revue française de marketing, 2015

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