Confiance, risque perçu et intention d’usage: application à la vaccination contre la grippe

Laurent Maubisson ()
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Laurent Maubisson: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2016-06-01
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Published in Journée Internationale du Marketing Santé, Jun 2016, Lille, France

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