What makes consumers shop at small retailers?

Hélène Yildiz () and Sandrine Heitz-Spahn ()
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Hélène Yildiz: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Sandrine Heitz-Spahn: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2016-07-20
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Published in Academy of Marketing Science World Marketing Congress, Jul 2016, Paris, France

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