Open innovation within business ecosystems: lessons from Amazon.com

Thierry Isckia () and Denis Lescop ()
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Thierry Isckia: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], CEMANTIC - Centre d'Études et de recherches en Management et TIC - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris]
Denis Lescop: IMT-BS - DEFI - Département Droit, Économie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Abstract: Open innovation model refers to the ability for firms to openthemselves up to external networks and relationships in order to gain the fullpotential of their investments in innovation. The development of ICTs hasopened up new markets and ways of innovating. Today, platforms and Webservices represent the foundation on which relationships between firms areorganised. In this paper, we address the challenge of managing open innovationwithin business ecosystems, especially those aided by a new generation oftechnologies called Web services. We will draw lessons from Amazon.com tounderstand how this keystone organization is becoming adept at openinnovation, leveraging the power of its platform thanks to its Web servicespackage. The case study shows that by using Web services to enhancecollaboration in business ecosystems, some companies could support openinnovation and expand the value of the goods and services they deliver tocustomers. The paper concludes with a suggested research agenda dealing withthe significant implications for both strategy and policy.

Date: 2008-06-15
Note: View the original document on HAL open archive server: https://hal.science/hal-02507841v1
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Published in ISPIM 2008 : The XIX ISPIM Conference - Open Innovation : creating products and services through collaboration, Jun 2008, Tours, France

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