Les obstacles à la mise en place de l’économie de fonctionnalité: le cas du secteur de l’électroménager

Jean Noël Ouraga Breka () and Monyédodo Régis Kpossa
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Jean Noël Ouraga Breka: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Monyédodo Régis Kpossa: UP1 - Université Paris 1 Panthéon-Sorbonne

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Abstract: This article aims to identify the obstacles to the establish- ment of the functional economy. According to the literature, two alternatives are available to companies wishing to adopt the functional economy: adapt their current business model or create a new one (Mont, 2002). In both cases, companies that choose to adopt the feature-based econo- my face the challenge of identifying and making the chang- es required for their business model (Meier and Massberg, 2004). Based on a survey (composed of open questions), conducted with 110 leaders of the appliance sector, we identified 3 types of barriers to the functional economy which are: the lack of success stories for companies that have already implemented the functional economy, the high costs associated with the introduction of the function- al economy, lack of business processes, necessary for the feature-based economy to effectively utilize existing data and technologies. It is important to note that the success of the functional economy is related above all to its acceptance by consum- ers; which is far from the case today.

Keywords: unctional economy; business model; appliance sector; obstacles; économie de fonctionnalité; secteur électroménager (search for similar items in EconPapers)
Date: 2019
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Published in Question(s) de Management, 2019, 24 (2), pp.27. ⟨10.3917/qdm.192.0027⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02511461

DOI: 10.3917/qdm.192.0027

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