Multichannel behavior of Generation Y in the service sector: digitizing the human contact

Ilaria Dalla Pozza, Sandrine Heitz-Spahn () and Lionel Texier
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Ilaria Dalla Pozza: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School
Sandrine Heitz-Spahn: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2016-03-23
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Published in The 6th Global Innovation and Knowledge Academy (GIKA), Mar 2016, Valence, Spain

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