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Online Shopping Experience (OSE): A New Conceptual Framework

Aurélia Michaud-Trévinal (), Iryna Pentina, Thomas Stenger () and Yves Roy ()
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Aurélia Michaud-Trévinal: ULR - La Rochelle Université, CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Iryna Pentina: University of Toledo
Thomas Stenger: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Yves Roy: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Date: 2020-05-05
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Published in 36ème Congrès International de l’Association Française de Marketing, May 2020, Biarritz, France

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