Bringing institutional theory to marketing: Taking stock and future research directions

Karim Ben Slimane (), Damien Chaney (), Ashlee Humphreys and Bernard Leca
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Karim Ben Slimane: IRSN - Institut de Radioprotection et de Sûreté Nucléaire, REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne
Damien Chaney: Département de marketing [ESC Troyes] - Groupe ESC Troyes en Champagne, REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne
Ashlee Humphreys: Northwestern University [Evanston]
Bernard Leca: Pôle Finance Responsable - Rouen Business School - Rouen Business School

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Date: 2019-12
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Published in Journal of Business Research, 2019, 105, pp.389-394. ⟨10.1016/j.jbusres.2019.06.042⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02534085

DOI: 10.1016/j.jbusres.2019.06.042

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