Customer-to-customer Co-creation: The Impacts of Fans' experience in the Context of Large Public Events

Aude Ducroquet () and Elodie Jouny-Rivier ()
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Aude Ducroquet: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage
Elodie Jouny-Rivier: ESSCA Research Lab - ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School

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Date: 2016-09-23
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Published in International Marketing Trends Conference, Sep 2016, turin, Italy

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