Comment gamifier un service pour engager le client ? Proposition d’une typologie de dispositifs gamifiés appliqués au secteur du patrimoine

Florence Euzéby (), Jeanne Lallement (), Sarah Machat (), Passebois- Ducrot Juliette () and Armelle Prigent ()
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Florence Euzéby: ULR - La Rochelle Université
Jeanne Lallement: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Sarah Machat: LR-MOS - La Rochelle - Management, Organisation & Société - CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Passebois- Ducrot Juliette: Institut d'Administration des Entreprises (IAE) - Bordeaux
Armelle Prigent: L3I - Laboratoire Informatique, Image et Interaction - EA 2118 - ULR - La Rochelle Université

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Date: 2016-01-21
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Published in 15th International Marketing Trends Conference, Jan 2016, Venise, Italie

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