Social responsibility in B2B and its influence on long-term orientation through the trust - Analysis in oil and petrochemical industry

Haneen Abuazzah, Amira Berriche () and Salerno Francis
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Amira Berriche: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
Salerno Francis: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique

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Date: 2020-01
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Published in 19th International Marketing Trends Conference, Jan 2020, Paris, France. 2020

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