Consumer’s regulation orientation scale: a preliminary test of its validity

Patrice Cottet (), Jean-Marc Ferrandi (), Marie-Christine Lichtlé () and V. Plichon ()
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Patrice Cottet: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne
Jean-Marc Ferrandi: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes
Marie-Christine Lichtlé: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
V. Plichon: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2016-06-07
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Published in Academy of Marketing Science World Marketing Congress, Jun 2016, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02612267

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