Understand the role of affective reactions in equity crowdfunding investment decisions: The contributions of behavioral finance and marketing

Comprendre le rôle des réactions affectives dans les décisions d’investissement en equity crowdfunding: les apports de la finance comportementale et du marketing

Christian Goglin () and Philippe Desbrières
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Christian Goglin: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE], IAE Dijon - Institut d'Administration des Entreprises (IAE) - Dijon - UB - Université de Bourgogne

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Abstract: This exploratory article focuses on understanding the role of affective reactions in equity crowdfunding investment decisions. To this end, affective phenomena are visited in the fields of behavioral finance and marketing. We mobilize several models, theories and concepts to sketch an original, integrative and coherent theoretical framework, through cross-fertilization. This reflection contributes to the preliminary conceptualization effort aimed at the emergence of new model proposals, adapted to the understanding of this new sector of activity.

Keywords: Equity crowdfunding; Behavioral finance; Marketing; Affective reactions; Rationality; Finance comportementale; Réactions affectives; Rationalité (search for similar items in EconPapers)
Date: 2020-01-28
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Published in Finance Contrôle Stratégie, 2020, 23 (1), ⟨10.4000/fcs.4814⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02612350

DOI: 10.4000/fcs.4814

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