Prise en compte de l’hétérogénéité des pays émergents: développement d’alternatives stratégiques pour les franchiseurs français

Romain Weigel ()
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Romain Weigel: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

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Date: 2016
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Published in Economies émergentes – enjeux pour le management international, 2016

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