Designing Co-Creation Platforms: The Case of Configurators Toolkits

Eric Stevens () and Ronald Boucher ()
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Eric Stevens: ESCEM Tours Poitiers - ESCEM School of Business and Management - Groupe école supérieure de commerce et de management Tours-Poitiers, ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School

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Abstract: With the emergence of new digital tools, and in a value co-creation perspective, companies are using internet tools and platforms in order to support interaction and design the attributes of the product. As it is assumed that the implementation and operatio-nalization of co-creation platforms remains unexplored, the paper investigated the reasons why co-creation leads to reframing the development processes with the implications for learning processes. Results will detail the way development and learning loops occurred. Four main observations are proposed: a-Co-creation requires including new actors in the systems, resulting in organizational change b-Development processes are separated in two parts. c-The issue of product coherence and image is central to the elaboration of the interactive dispositions with the clients. d-The Design of co-creation platforms is not based on co-creation principles. Discussion follows on the way co-creation transforms existing « learning while innovating » frames.

Keywords: Organizational learning; Learning while innovating; New service development; Innovation; Value creation; Configurator toolkits; Création de valeur; Outils de configuration; Co-création; Co-creation; Développement de nouveaux services; Apprentissage par l'innovation; Apprentissage organisationnel (search for similar items in EconPapers)
Date: 2020-06-01
Note: View the original document on HAL open archive server: https://hal.science/hal-02872485v1
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Published in Management & sciences sociales, 2020, 28 (21-36)

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