Towards a first conceptualization of shoppers' ambivalence to digitalization

Fabien Rogeon (), Aurélia Michaud-Trévinal () and Isabelle Collin-Lachaud ()
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Fabien Rogeon: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, ULR - La Rochelle Université
Aurélia Michaud-Trévinal: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, ULR - La Rochelle Université
Isabelle Collin-Lachaud: LSMRC - Lille School of Management Research Center - ULR 4112 - SKEMA Business School - Université de Lille, Université de Lille

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Date: 2020-08-29
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Published in Towards a first conceptualization of shoppers' ambivalence to digitalization, Aug 2020, Valence, Spain

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