Contrôle, flow et propension à payer: une application à l'expérience de jeu vidéo

Aline Degorre (), Jean-Philippe Galan () and Magali Giraud ()
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Aline Degorre: AMU - Aix Marseille Université
Jean-Philippe Galan: TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse
Magali Giraud: TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse

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Date: 2015-05-20
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Published in Association Française du Marketing, May 2015, Marrakech, Maroc

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