A typology of Chinese wine consumers

Carlos Raúl Sánchez Sánchez, Josselin Masson () and Franck Celhay ()
Additional contact information
Carlos Raúl Sánchez Sánchez: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier, Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
Franck Celhay: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier, Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

Post-Print from HAL

Abstract: Agreement is broad that the Chinese market has high potential for many products,including wine (Leeetal.,2009;Liuetal.,2014). China is very attractive for winemarkers (Jenster and Cheng, 2008; Camillo, 2012; Liu et al.,2014;Zeng and Szolnoki, 2014; Anderson and Wittwer,2015), ,particularly for the oldest wine-producing countries (Muhammad et al.,2014;Capitello et al.,2015) Wine consumption is showing a strong and steady increase of 25% per year over the last decade (ISWR,2014). Potential marketable segment of 167 million consumers (Bouzdine-Chameeva et al.,2014). According to Liu et al.(2013),it is essential to lead large scale and up-to date research about the Chinese wine consumption because studies on the segmentation of the Chinese wine market are scarce in the academic literature.

Date: 2016-06-21
References: Add references at CitEc
Citations:

Published in American Association of Wine Economists, 10th Annual Conference, Jun 2016, Bordeaux, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02971564

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().