Country-of-origin research in marketing: Considerations for new perspectives

Renaud Frazer ()
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Renaud Frazer: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2013-05
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Published in Journées Thématiques de l'ADRIPS: De la Persuasion à la Persuasion Technologique, May 2013, Metz, France

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