The Moderating Role of Attention on Country-of-origin Effects: A Structured Abstract

Renaud Frazer ()
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Renaud Frazer: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2015-07
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Published in 18th World Marketing Congress of the AMS, Jul 2015, Bari, Italy

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