Toward an understanding of brand sexual associations

Salim Azar ()
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Salim Azar: THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université

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Date: 2015-12-31
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Citations: View citations in EconPapers (8)

Published in Journal of Product and Brand Management, 2015, 1, pp.43-56

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02980005

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