The price-perceived quality relationship: A meta-analytic review and assessment of its determinants

Julian Hofmann (), Michel Clement, Franziska Völckner and Thorsten Hennig-Thurau
Additional contact information
Julian Hofmann: UHH - Universität Hamburg = University of Hamburg
Michel Clement: UHH - Universität Hamburg = University of Hamburg
Franziska Völckner: Universität zu Köln = University of Cologne
Thorsten Hennig-Thurau: University of Muenster

Post-Print from HAL

Abstract: The authors conducted a meta-analysis of study results on the priceperceived quality relationship published from 1989 to 2006. The findings show that the price effect on perceived quality has decreased. Furthermore, the price–quality relationship is stronger in studies that use a within-subjects design, investigate higher priced products, and use samples from European countries but weaker for services, durable goods, and respondents who are familiar with the product. A striking null result indicates that the number of cues does not affect the price-perceived quality relationship significantly.

Keywords: Price-perceived quality relationship; Informational role of price; Meta-analysis (search for similar items in EconPapers)
Date: 2007-08-15
References: Add references at CitEc
Citations: View citations in EconPapers (28)

Published in Marketing Letters, 2007, 18 (3), pp.181-196. ⟨10.1007/s11002-007-9013-2⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02990424

DOI: 10.1007/s11002-007-9013-2

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().