The effect of interactivity and sponsor interactivity valence in a sponsorship online environment

Alina Simion and Björn Walliser ()
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Alina Simion: UL UFR SHS - UFR Sciences humaines et sociales - Metz [Université de Lorraine] - UL - Université de Lorraine
Björn Walliser: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2019-05-15
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Published in 35th international conference of the French Marketing Association (AFM), May 2019, Le Havre, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02991380

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